👋 Hi there! I'm Joran

My passion involves getting people to love technology and getting technology to play nice. I have a background in software engineering and love to talk shop.

Developer, mentor, speaker, published author and overall a pretty nice guy. Always open for a chat. 🖖

With over 15 years building for the web, I work as an independent consultant partnering with organizations that need senior frontend expertise without the overhead of a full-time hire. Through freelancing, I take on short-term, high-impact engagements: whether that means stepping into an existing team to accelerate delivery, auditing your current frontend architecture, or laying the foundation for a new digital product from scratch.

My background spans frontend leadership at scale (Jumbo Supermarkten, ProRail, Greenhouse Group), hands-on architecture work, and building design systems used across large organizations. I've coached teams, hired developers, introduced testing standards and tooling, and driven AI adoption in production environments. I know what good looks like at every stage of a product's life.

By working across different industries and teams, I stay sharp on emerging web standards and bring cross-pollinated insights to every project. My focus is always the same: scalable, accessible, maintainable code, while helping your team move faster without sacrificing quality.

Let's talk about what you're building.

• Bluesky

• Github

• LinkedIn

• Dev.to

• Medium

• CodingCoach

• Sessionize