Hi there! I'm Joran👋

I build things for the web and help teams do it better. With 15+ years of experience across frontend engineering, technical leadership, and design systems, I work as an independent consultant on engagements where senior expertise makes a real difference.

I'm at my best when the problem is complex, the stakes are real, and the team needs someone who can both think strategically and ship.

Let's talk about what you're building

Short Term, High Impact Engagements

With over 15 years building for the web, I work as an independent consultant partnering with organizations that need senior frontend expertise without the overhead of a full-time hire. Through freelancing, I take on short-term, high-impact engagements: whether that means stepping into an existing team to accelerate delivery, auditing your current frontend architecture, or laying the foundation for a new digital product from scratch.

A Background in Leadership

My background spans frontend leadership at scale (Jumbo Supermarkten, ProRail, Greenhouse Group), hands-on architecture work, and building design systems used across large organizations. I've coached teams, hired developers, introduced testing standards and tooling, and driven AI adoption in production environments. I know what good looks like at every stage of a product's life.

Focus on Scalable, Accessible, Maintainable Tech

By working across different industries and teams, I stay sharp on emerging web standards and bring cross-pollinated insights to every project. My focus is always the same: scalable, accessible, maintainable code, while helping your team move faster without sacrificing quality.